Brand
The marks, colours, type and voice of Ares Networks, for press and partners. Use them as they are.
Ares Networks
A front-view Greek helmet whose crest is the apex of a capital A: the nose guard is the stem, the cheek guards are the legs, and a node-and-line network runs across it. A for Ares, the helmet for the guard at the door, the network for the agents it governs.
Beyond Aerospace
A swept wing arc with the same node network rising from it to one apex node. The arc is the aircraft and the horizon; the nodes are the same family as the helmet's. Same technology, two faces. Used only where the defence face and the legal entity appear.
Ares Networks is a trade name of Beyond Aerospace Ltd.
Using the marks
Each mark comes as a mark, a stacked lockup and a horizontal lockup. The wordmarks are outlined artwork inside the files: never retyped, never set in Geist. Keep clear space equal to the helmet's eye opening, or the wing's apex node. Minimum sizes: 24 px for the mark, 120 px wide for the horizontal lockup, 80 px tall for the stacked one. Colour versions: brand on dark, white on dark, dark on white, brand on white.
Cyan on near-black.
Every colour has one meaning. Cyan is flow and brand. Amber is permission and only permission. Green is allowed and written. Red is refused and redacted.
| Hex | Used for | |
|---|---|---|
| Background | #151819 | Page and app background |
| Surface | #1b1f21 | Cards and panels |
| Accent | #00d3f2 | Logo, links, buttons, governed flow |
| Permission | #ffb900 | The badge, the session, "narrowed". Never in the logo |
| Allowed | #00d492 | Allowed, written to the record |
| Refused | #fd7273 | Refused, redacted |
Type
Geist for everything you read: 400 for body, 500 for labels, 600 for headings. Geist Mono for records, IDs, code and the ledger strip. Both are free, with an open licence. No other typefaces, including in decks.
Scale
Headings 56, 40, 28 and 20 px. Body 18 px on the site. Captions 14 px. Line height 1.5 for body text, 1.15 for headings.
The calm notary with a bouncer’s spine.
Say what it does. Show the record. Short sentences, active voice, no exclamation marks.
| Before | After | |
|---|---|---|
| Liability | “…thus exposing your organization and your executive team to exponential levels of liability under existing commercial law.” | “If an agent signs something it should not have, you will be asked who allowed it. We make sure there is an answer.” |
| Authorization | “Ares® provides clear, non-repudiation data channels to memorialize agent authorizations and workflow execution.” | “Every authorization is written down as it happens, in a record nobody can quietly edit.” |
| Inspection | “Real-time bidirectional content inspection and redaction on every exchange.” | “Documents are inspected before an agent reads them. Answers are inspected before they leave.” |
Misuse
- Do not outline, add a gradient or shadow, rotate or stretch a mark.
- Do not recolour outside the palette, or place a mark on a photo.
- Do not merge the two marks into one lockup.
- Do not retype a wordmark, in Geist or anything else.
- Do not show the marks next to the old logos.
- Amber is never decoration. It means permission.
Everything above, in one file.
Logos, colour versions, contrast tables, type, voice and vocabulary.
PDF, version 2